We are home at last.
Our long journey started with a short flight to München, a day before the HIGH END 2022 Show.
Full of hope and energy, happy to be back after having missed the biggest HiFi show for two years.
Also full of questions. How will this play out? How many visitors will we have? How many reporters will be there? Will we have to wear face masks? Will the rooms fill up like they used to?
Arriving at the MOC, everything felt familiar immediately. People were busy running around, setting up, decorating the rooms, and optimizing their systems — various types of music from different rooms. It felt amazing!
The next day everything took its course. Full-room, press, new products introduction, interviews, and meetings — as it used to be. Meanwhile, lovely music was playing in the background.
We especially enjoyed all of the personal contacts. After two years of online meetings, this was The Hugging Show. At last, we could embrace each other again.
Gradually, I have started to notice some changes.
The average audiophile age of 55+ has become significantly lower. It goes for the audience and the newly introduced younger generation of press and industry members as well
We have also met a lot of musicians — such a nice surprise! People from the recording industry, a famous Greek singer, a Hungarian pianist.
The show went by quickly. Covid was also at work — but, luckily, there were none seriously ill; just some that had their trip home delayed.
We have continued traveling to Australia and Singapore to introduce new products and revisit our dear personal contacts.
The HiFi Show in Melbourne, dealer events, team training, and a presentation for VIP customers in Singapore — after more than three weeks, we flew to Schiphol. We were tired but satisfied.
We experienced a new, promising trend. Not only at the HIGH-END Show in München but everywhere.
Young people, women, and children!
Enthusiastic, curious, and listening intently, from sales teams to press, from kids having music lessons to young couples starting up with their first HiFi system.
It is heartwarming and promising for the future. HiFi is the bridge between live music and the living rooms of many people worldwide, young and old, all the same. For families, musicians, and, of course, traditional audio lovers.
Very pleasantly surprised, we have started the new chapter — handing music over to the following generations!
