Gabi Rynveld in conversation with Thomas Yu, Managing Director and Co-Founder at Richcoln Company Limited, Siltech’s trusted partner in Hong Kong and China regions.
G: What initially attracted you to Siltech, and what has made you confident in representing the brand for so many years?
T: It is the advanced engineering and innovative approaches in making cables (the first manufacturer to use Silver-gold technology) and the continuous investment in R & D to build better products for the audio industry.
G: Do you remember your very first customer who bought Siltech? What was their reaction?
T: It was back in 2019 when we sold a Crown Prince Power cable to a new customer. After the auditioning, he was so impressed with the sonic performance of that cable that he made the payment with a smile.
G: In your experience, what sets Siltech apart as a leading brand in high-end audio? What do you think has been the defining factor in its success?
T: What sets Siltech apart from other brands in high-end audio is it’s advanced metallurgical technology and engineering knowhow. The defining factor(s) in its success are the unparalleled sonic performance and extreme durability; Siltech cables will continue to perform even better after prolong use which allows them to enjoy a very established second-hand market. Furthermore, the improvements in the performance of using Siltech is audible, measurable, and explainable.
G: What kinds of in-store experiences or displays have worked best to showcase the value of Siltech cables?
T: The best is to use back-lit elegant display, something like jewelry displays, at eye-catching location(s) in the shop. The display could also highlight Siltech’s cutting-edge engineering and innovative approaches to product development. Demo cables must be available for audition at the store.
G: What kind of feedback do you receive from dealers and customers regarding Siltech products? How do they perceive the brand and its performance?
T: Siltech cables can perform well in all levels of audiophile systems. The dealers regard Siltech cables as very high-end and their performances as very balanced with very minimal distortion.
G: As a trusted distributor, what advice would you give to customers considering high-end audio systems? How important is the choice of cables in achieving the best performance?
T: Cables are an integral part of an audio system, as they are the bridges of communication for all sources, amplifiers, and loudspeakers. They can bring out the best in a system if selected appropriately. As such, they are no less important than any other components in the system, if not more.
G: What do you recommend to customers to ensure they’re purchasing original, certified Siltech products?
T: One key element in ensuring you get an authentic Siltech product, is to only buy the products through the network of authorized retailers that have been appointed by Richcoln Company Limited in Hong Kong and China. Unfortunately, there are some rogue sellers trying to sell counterfeit Siltech products at low prices. As with other brands with a high reputation, Siltech gets copied quite a lot. The only way to really stop this is not to buy these counterfeit products, no matter how good the price is. If the deal seems too good to be true, it usually is.
Further, Siltech and Richcoln put a lot of effort together in providing multiple measures of authentication. First check whether they have the original warranty certificate and the NFC tags with the cable, and then scan the NFC tag for the cable’s information (except jumpers, which due to their size, do not carry the NFC tag). In addition, Richcoln provides a second warranty certificate for all products sold through them in China and Hong Kong. Without that, no factory warranty will be given in those markets.
With these efforts combined, we hope that all Siltech customers get the authentic Siltech listening experience they are looking for.
G: What excites you the most about Siltech’s future developments? How do you see this partnership evolving in the years to come?
T: The most exciting part is the weight of scientific values that Siltech has put into their products and we believe this has been ingrained into their brand philosophy since inception.
It will be exciting to see more of their cable products branching out into different applications in the years to come, and even more so if they shall venture into developing amplifiers or loudspeakers with a product family framework.
